One Story at a Time
Each and every client has more than one success story with us, some are sensitive and some are under review from our clients. We hope the one mentioned below will be the right one for you this week, come back next time for a new one.

LearnHow's Rebranding and Digital Advertising Success 

Client: Learn How

Business: Institute for Edexcel IGCSE, AS, and A2

Problem: Learn How was perceived as a homemade brand. Boosting social media posts failed to generate substantial leads.

Solutions Offered:

1. Complete Rebranding:

• Defined brand attributes

• Defined Tone of Voice

• Visual Identity: Updated colors, shapes, and designs to make the brand stand out.

2. Targeted Digital Advertising:

• Implemented targeted ads with A/B testing.

• Results: Generated 174 high-quality leads in the first month for just $109.80.

• Cost per lead after optimisation was $0.48
  
  

Highlights:

1. Comprehensive rebranding improved brand preception.

2. Effective digital advertising produced high-quality leads at low cost.

3. AI technology helped to enhance the ad creatives.

Conclusion:

Through rebranding and targeted advertising, BOM transformed Learn How's brand perception and significantly boosted lead generation.